Government, SDF driving self-sufficiency of sporting associations

KINGSTON: National sporting bodies are being implored to become more inventive in generating funding to run their programmes. Calling on associations to “think outside the box”, Minister of Culture, Gender, Entertainment and Sport, Olivia Grange, issued the challenge recently during a sales marketing sensitisation session hosted by the Sports Development Foundation (SDF) in partnership with Guardian Life, designed specifically for national sporting associations.