Buju Banton Sings About Love 

Grammy-winning reggae icon Buju Banton is taking fans back to his dancehall roots with the release of his new single “Butterflies,” a track that blends nostalgic 1990s energy with a modern sonic edge.

Set for release at midnight Friday, the single marks the first offering from Banton’s upcoming album with VP Records, signaling what the artist describes as a return to “the basics.”

Known for his signature gruff vocals and commanding presence on dancehall riddims, Banton channels the essence of his earlier hits, reminiscent of tracks like “Love Sponge”, as he delivers playful, romantic lyrics aimed squarely at the ladies. The song’s flirtatious tone is underscored by witty lines, including a nod to the iconic “supercalifragilisticexpialidocious,” reinforcing its feel-good appeal.

“The music takes me wherever I need to go,” Banton said in a recent interview. “This time it’s back to the basics. All processes of creativity are driven by an innate desire to express oneself musically.”

The forthcoming project also marks a renewed partnership with VP Records, a label deeply rooted in reggae and dancehall culture. Banton, who previously aligned with Roc Nation, founded by Jay-Z, in 2019, said the decision reflects a strategic alignment with his artistic vision.

“VP Records is in line with the vision… it’s the perfect home for this project,” he explained.

VP Records CEO Christopher Chin welcomed the collaboration, noting that Banton remains “a defining voice in reggae” whose influence continues to resonate globally.

The upcoming album will be Banton’s first since Born For Greatness (2023), following earlier releases such as Upside Down (2020) and his Grammy-winning Before the Dawn.

Born Mark Myrie, Banton began his musical journey at just 12 years old, performing on local sound systems before breaking into the industry in the late 1980s. Influenced by artists like Burro Banton, he went on to become one of Jamaica’s most influential musical figures, known for both his solo work and collaborations with legends such as Beres Hammond, Stephen Marley, and Wayne Wonder.

Beyond music, Banton has also built a reputation for philanthropy and cultural advocacy. Reflecting on his legacy, the artist said he hopes to be remembered for his positive impact on people and his enduring support for Jamaica.

“I want my legacy to be everlasting,” he said. “To be remembered for the love and support I have for the island of Jamaica and our culture.”

Widely regarded as an elder statesman in reggae, even before reaching his milestone 50th birthday, Banton remains grounded despite decades of acclaim.

“I’m humbled,” he added. “I just play my part on the musical stage.”

With “Butterflies” poised to ignite dance floors, fans can expect a vibrant fusion of classic dancehall flair and contemporary reggae influences as Banton continues to evolve while honoring his roots.